ABOUT COASTLINE
We like to think that Forgotten CoastLine is a rather unique FREE monthly tabloid
publication. At least that's what our readers tell us. Many call, write or
email from across the country (and world) to tell us they enjoy the
contents and presentation. Many subscribe ($25 annually) and hundreds of
copies are recycled each month. Read locally and then mailed to friends,
information seekers and business associates by real estate companies,
chambers of commerce, businesses and individuals.
Forgotten CoastLine is a combination
lifestyle, business, recreation, real estate, travel, news and events
publication with a positive emphasis on "fun in the sun."
Monthly readership is likely around 25,000 folks. And because of the
exceptional quality of the readership it gets outstanding results. Many of
our advertisers have been with us since the beginning more than 15 years ago.
Feel free to call any advertiser to get their opinion as to its
effectiveness and about the delightful attitude of our readers.
MONTHLY RATES
Rates are quoted on a PER MONTH basis.
CoastLine is published monthly and the publication is FREE OF CHARGE.
Quoted rates include a frequency discount since CoastLine
does not accept
"one-time" advertisements (except from regular advertisers with
special needs for a particular month).
A minimum 8,000 copies are printed
each month and distributed on, or prior to, the first Monday of each
month. The
distribution area is from Mexico Beach (Bay County) to St. Marks (Wakulla
County) - Florida's Forgotten Coast.
MONTHLY RATES
Inches Wide by Deep
2" x 1" $29
2" x 2" $47
2" x 3" $68
2" x 5" $90
4" x 1-1/2 " $68
4" x 2-1/2" $90
4" x 3-1/2" $100 (Best Buy)
4" x 5 1/4" $135 (Best Buy)
4" x 6" $165 (6"x 4")
4" x 8" $200 (8"x 4")
6" x 6" $225
6" x 8" $250 (8"x 6")
8" x 8" $300
10 1/2" x 8" (Half Page) $340
10 1/2" x 16" (Full Page) $550
"Best Buy" Bonus
All advertisers running a "Best Buy" advertisement, OR LARGER,
receive our FREE "run of paper" spot color on their ad. The
color changes each month.
All advertisers running a "Best Buy" advertisement, OR LARGER,
also receive a FREE "Hey, Look us Over" box on the front page of
CoastLine.
NO CONTRACTS
CoastLine
does not ask you to sign any contracts. When you insert your ad we will
continue to run it until you tell us to change it or stop it.
If you determine CoastLine is not an effective advertising tool for your business
we don't expect you to continue advertising. We'll even recommend what
media might be best for your particular business.
We request a check for your first advertisement,
along with your contact information so we can bill you for
subsequent advertisements. Invoices (mailed around distribution time) are
payable within 20 days. No advertisement will be run if advertiser falls
30 days behind in billing.
No Hassles
Don't worry if you don't pay your bill. We have never sued anyone. And
won't. Life is too short to spend it in litigation. We'll just pretend we
don't know each other and not make eye contact on the street. Or at social
gatherings. Or at Chamber meetings.
If your advertisement isn't perfect, relax. Take it from a former
"perfectionist" - it's a sickness that will cause ulcers, a
furrowed brow and thinner hair.
If we goof up "big time", tell us about your concerns and we'll
immediately adjust your bill accordingly.
If you seem to have "concerns" month after month, we will likely
ask for a divorce and recommend another advertising vehicle. Some
relationships simply don't work out.
DEADLINES
First time advertisers must reserve space by the 10th of the month in
order to get in the next publication.
We sometimes can't accept advertising because the paper is full and to
expand the paper the mandatory four pages for a single ad would not be
cost effective.
Existing advertisers who wish to increase or decrease the size of their ad
should do so by the 10th of the month. All new advertising copy and
changes must be in CoastLine hands by the 12th.
Proofs are provided to
new advertisers (and real estate companies) if all deadlines are met.
Submission
Requirements
Photographs,
text and logos shoud be submitted electronically by email whenever
possible. Please do not "format" the text. We have a
professional who does that, and it actually makes her work harder when
text is submitted in Word, Wordperfect, or formatted emails. Plain text,
cut and pasted from Windows Notepad directly into the text body of an
email message is the preferred method of delivering text for inclusion in
your advertisement.
If we must scan paper
photographs, the
first five new photographs in an advertisement are included in the quoted
price. Additional photo scanning rates are $5 each.
ADVERTORIALS
"Advertorial" rates will be quoted for each individual
situation. We have found over the years that our readers love the in
depth, readable advertising we call Advertorials. Readers tend to spend
more time on these ads, and has been shown to be quite effective.
COPYRIGHT
Forgotten CoastLine
is protected by COPYRIGHT LAWS and no editorial
copy or advertisement contained in this publication can or shall be
reproduced or duplicated in any manner without express written consent of
the publisher. With the exception of a limited number of "camera
ready" advertisements all other advertisements in this publication
have been created by a professional graphic artist at an expense to CoastLine
(not the advertiser) and remain the sole property of CoastLine.
Opinions expressed by columnists in CoastLine
are their own and do not
necessarily reflect the views of the paper and the publisher.
Forgotten CoastLine is published by CoastLine Publications, Inc., which is solely owned by Ed Tiley
EMAIL the Publisher
MAILING ADDRESS: PO Box 626, Apalachicola, FL 32329
OFFICE PHONE: 850/653-8668
FAX: 850/653-8668
